Projects

Released on January 15th, 2025, Naffoura (La Maison Dorée) is the latest feature film by acclaimed Tunisian director Selma Baccar. I had the honor of being the lead video editor on this project, contributing to the storytelling and visual flow of this remarkable film. Working on Naffoura was a deeply enriching experience, allowing me to collaborate with a talented team to bring Selma Baccar's vision to life.

For this project, I worked as the Lead Video Editor, shaping the visual storytelling and refining the pacing to create a dynamic and engaging advertisement for Agil Energy. 

Beyond its commercial purpose, this project held a deeper significance, as it was dedicated to the memory of a martyr from the Agil family who left us in 2025. This tribute added an emotional depth to the storytelling, ensuring that the final piece honored their legacy while delivering a powerful brand message.

The final product was tailored for both TV and digital platforms, maximizing its reach and effectiveness.

For the official Samsung A35 and A55 campaign, I led the editing on an innovative, full split-screen concept designed to showcase the phones' features and appeal to a modern, tech-savvy audience. This dynamic format highlights the dual experiences offered by Samsung, with synchronized scenes that transition seamlessly to emphasize camera quality, performance, and style. The split-screen concept reinforces the versatility and user-focused design of the A35 and A55, creating a visually engaging ad that’s both captivating and memorable.

As the lead video editor for Orange’s latest campaign, 3andek Orange, I worked on a unique storytelling approach that used a fresh POV perspective to immerse viewers directly into the experience. The campaign captures a day in the life of the brand's users, allowing viewers to see and feel moments from a first-person angle, creating a personal and engaging narrative. Through precise cuts and seamless transitions, I brought Orange’s innovative vision to life, focusing on rhythm and visual flow to maintain the immersive experience and highlight the brand’s impact in everyday moments.

In this humorous commercial for Golden Chips, I directed a playful storyline that highlights the irresistible crunch and flavor of the chips, using exaggerated gestures and reactions to bring a light-hearted touch to each scene. The ad leans into physical comedy, with characters expressing their love for the chips through exaggerated gestures, facial expressions, and comedic timing, creating an instantly relatable and memorable moment for viewers. The blend of humor and charm showcases my approach to directing, focusing on creating an engaging narrative that resonates with audiences through subtle but impactful visual storytelling.

A cinematic masterpiece entirely created within the immersive world of GTA 5. Written, directed, and shot by CM, this captivating story revolves around the triumphant return of the first-ever Tunisian roleplay server after a prolonged period of shutdown. Prepare to be captivated as the narrative unfolds, showcasing the resilience, creativity, and dedication of the community as they reclaim their virtual realm. Embark on this thrilling journey, where the virtual meets reality, and witness the remarkable renaissance of the Tunisian roleplay server.

Presenting an electrifying music video, "Black B: GTA 5 Edition," created exclusively with the powerful Rockstar Editor and skillfully directed by CM. Join us as we embark on a visually stunning journey, featuring the talented Tunisian rapper Black B. This immersive production showcases the dynamic synergy between music and the virtual world, bringing forth a fusion of artistry and gaming. Experience the raw energy, captivating visuals, and the unique blend of music and GTA 5 aesthetics as Black B's lyrics come to life in this groundbreaking music video. Get ready for an unforgettable audiovisual experience like never before.

I directed a creative advertisement campaign for Monoprix, showcasing a dynamic visual narrative around a promotional contest. The concept revolved around offering customers two exciting prize options: a direct cash reward or a cashback alternative. The ad playfully contrasted both options through parallel storytelling, engaging visuals, and a vibrant tone that reflected the brand’s accessible yet modern image. My role involved leading the creative vision, overseeing production, and ensuring the storytelling clearly highlighted the appeal and flexibility of the promotion.

"Orange Summer Challenge," an enthralling 5-episode series that I had the privilege of editing. Dive into a captivating journey of creativity and adventure, as the series follows participants facing thrilling challenges in a sun-kissed paradise. With meticulous editing expertise, I've woven together seamless narratives, delivering an immersive viewing experience that keeps audiences on the edge of their seats. From heart-pounding action to heartwarming camaraderie, "Orange Summer Challenge" is a rollercoaster ride of emotions, demonstrating my dedication to crafting compelling stories through the power of post-production magic.

Introducing a compelling TV commercial for Astral, the renowned paint brand, featuring the talented Tunisian actor Mohamed Ali Benjemaa. Edited with meticulous attention to detail by CM and expertly produced by Linea Concept, this captivating advertisement brings together the world of artistry and home decor. Prepare to be enchanted as vibrant colors and stunning visuals seamlessly blend with Mohamed Ali Benjemaa's charismatic performance, showcasing the transformative power of Astral paints. Experience the beauty, elegance, and creativity that Astral offers, as this TV commercial takes you on a captivating journey of aesthetic excellence.

A captivating TV commercial series by Delice, the esteemed milk factory, aimed at ensuring the highest quality of their milk products. In this installment, we had the privilege of collaborating with renowned actors such as Jaafer Guesmi, Souhir Ben Amara, Aziz Eljbeli, and many more. Prepare to be enchanted as their exceptional performances bring to life the commitment and passion behind Delice's milk. Witness the journey of quality assurance unfold, as the actors' charisma and authenticity highlight the brand's dedication to delivering excellence. Join us in this remarkable television commercial, where talent meets the essence of pure, top-tier milk products.

A thrilling production crafted entirely within the immersive world of GTA 5. Written, directed, and edited by CM, this action-packed video immerses you in the gritty underworld of the roleplay server, Traplife RP. Brace yourself for a mesmerizing portrayal of rival gangs, daring heists, and high-stakes confrontations as the streets come alive with raw intensity. Witness the exceptional storytelling, stunning visuals, and intricate character dynamics that make Traplife RP a gripping virtual experience. Get ready to be enthralled as the lines blur between reality and fiction in this adrenaline-fueled gang trailer, brought to life by the creative vision of CM.

A short fiction film that deals with the technical and administrative problems faced by audiovisual trades during the process of creating a cinematographic work.